課程名稱

新科技與組織傳播: 人工智慧與元宇宙科技應用

New Technology and Organizational Communication: Artificial Intelligence and VR/AR/MR/XR (Metaverse) Applications

授課教師

傳播系 李美華 教授

課程概述與目標

理解、體驗並探討企業組織應用人工智慧與元宇宙辦公室（Metaverse office）科技的現況及願景。透過組織個案研究，探討及評估AI與VR/AR/MR/XR元宇宙科技在企業組織中的應用效應及未來趨勢。

課程日期

4/29-6/10（一）M567

21小時

上課地點

綜合一館 A305、工程三館 EC028

15人

先修科目或先備能力

無

無

作業、考試、評量

個案研究企劃（20%）、個案研究成果書面報告（40%）、個案研究成果口頭展演（20%）、出席參與（20%）。學生提出組織個案研究企劃，針對企業組織個案應用AI & Metaverse科技採納過程與現況及願景進行資料蒐集與評析。

課程大綱

課程進度表

課程教材

1. Albarran, A. B. (2017). Management of Electronic and Digital Media (6th ed). Boston, MA: Wadsworth.
2. Bilge, N. & Marino, M. I. (Eds.) (2018). Reconceptualizing New Media and Intercultural Communication in a Networked Society. Hershey, PA: IGI Global.
3. Biocca, F., Kim, T., & Levy, M. R. (1995). Communication in the Age of Virtual Reality. Hillsdale, NJ: Lawrence Erlbaum Associates.
4. Chan, M. (2015). Virtual Reality: Representations in Contemporary Media. New York, NY: Bloomsbury.
5. Chan-Olmsted, S. M. (2006). Handbook of Media Management and Economics. Mahwah, NJ: Lawrence Erlbaum Associates.
6. Chayko, M. (2017). Superconnected: The Internet, Digital Media, and Techno-Social Life. Los Angeles, CA: Sage.
7. Cheney, G., Christensen, L. T., Zorn, T. E. Jr., & Ganesh, S. (2011). Organizational Communication in an Age of Globalization–Issues, Reflections, Practices (2nd ed.). Long Grove, Illinois: Waveland Press INC.
8. Chesebro, J. W., McMahan, D. T., & Russett, P. C. (2014). Internet Communication. New York, NY： Peter Lang Publishing.
9. Conrad, C., & Scott Poole, M. (2012). Strategic Organizational Communication in a Global Economy. Malden, MA: Blackwell Publishing.
10. Cornelissen, J. (2017). Corporate Communication: A Guide to Theory & Practice (5th edition). Thousand Oaks, CA: Sage.
11. Dieck, M. & Jung, T. (2019). Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Cham, Switzerland: Springer.
12. Fyke, J. P., Faris, J. L., & Buzzanell, P. M. (2017). Cases in Organizational and Managerial Communication: Stretching Boundaries. New York, NY： Routledge.
13. Gunkel, D. J. (2020). An Introduction to Communication and Artificial Intelligence. Polity Press: Cambridge.
14. Ha, L. (Ed.) (2018). The Audience and Business of YouTube and Online Videos. Lanham, Maryland: Lexington Books.
15. Harris, T. E. & Nelson, M. D. (2019). Applied Organizational Communication-Theory and Practice in a Global Environment (4th ed.). New York, NY: Lawrence Erlbaum Associates.
16. Marconi, F. (2020). Newsmakers: Artificial Intelligence and the Future of Journalism. New York, NY: Columbia University Press.
17. Miller, K. (2015). Organizational Communication-Approaches and Process (7th ed). Stamford, CT: Cengage Learning.
18. Mohammad Abdul, M. (Ed.) (2020). Towards Cognitive IoT Networks. Switzerland AG: Springer.
19. Mumby, D. K. & Kuhn, T. R. (2019). Organizational Communication： A Critical Introduction. Thousand Oaks, CA： Sage.
20. Nasser, A. M. (2023). Automotive Cybersecurity Engineering Handbook: The Automotive Engineer’s Roadmap to Cyber-Resilient Vehicles. Birmingham, UK: Packt Publishing.
21. Parisi, T. (2016). Learning Virtual Reality-Developing Immersive Experiences and Applications for Desktop, Web, and Mobile. Sebastopol, CA: O’Reilly Media.
22. Sharma, A. (2023). Business by Phygital: Bridging the Physical and Digital Worlds. Chennai, India: Notion Press.
23. Steinicke, F. (2016). Being Really Virtual-Immersive Natives and the Future of Virtual Reality. Cham, Switzerland: Springer International Publishing.
24. Tuten, T. L. (2021). Social Media Marketing (4th ed.). London, UK: Sage.
25. Konijn, E. A., Utz, S., Tanis, M., & Barnes, S. B. (2008). Mediated Interpersonal Communication. New York, NY: Routledge.
26. Yin, R. (2003). Case Study Research: Design and Methods (3rd ed.). Newbury Park, CA: Sage.
27. Zuboff, S. (2020). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: Public Affairs, Hachette Book Group.