【110-2微學分課程】新科技與組織傳播：人工智慧與元宇宙科技應用

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前往選課系統

選課日期：110/4/20截止

課程名稱

新科技與組織傳播：人工智慧與元宇宙科技應用

授課教師

新傳播與科技學系　李美華　教授

課程概述與目標

理解、體驗並探討企業組織應用人工智慧與元宇宙辦公室（Metaverse office）技術的現況及願景。透過組織個案研究，探討及評估AI 與VR/AR/MR/XR元宇宙科技在企業組織中的應用成效及未來發展趨勢。

課程日期

4/25(一)～ 6/6 (一)每週一EFG (13:20-16:20)

課程總時數

18小時

上課地點

綜合一館 A316

工程三館 EC028

修課人數上限

20人

先修科目或先備能力

無

學生自備物品

無

作業、考試、評量

個案研究企劃（20%）、個案研究成果書面報告（40%）、個案研究成果口頭展演（20%）、出席參與（20%） 學生提出組織個案研究企劃，針對企業組織個案應用AI & Metaverse科技採納過程與現況及願景進行資料蒐集與評析。

課程大綱

單元主題內容綱要講授示範習作其他
簡介新科技（AI & Metaverse）與組織傳播4hr1hr1hr 
VR/AR/MR/XR元宇宙、遠距辦公、娛樂媒體之應用3hr1hr2hr 
AI企業組織應用人工智慧演算法2hr1hr1hr 
成果展演個案研究  5hr 

課程進度表

 日期課程進度、內容、主題
14/25、5/2  Introduction to AI & VR/AR/MR/XR Applications in Organizations Technology (AI) Influence on New Media Management
25/9、5/16AI & VR/AR/MR/XR Theories and Applications I AI & VR/AR/MR/XR 理論與應用 I Interpersonal Communication and Virtual Reality Mediating Interpersonal Relationships Problems and Interventions in Computer-Mediated Virtual Groups
35/23、5/30AI & VR/AR/MR/XR Theories and Applications II AI & VR/AR/MR/XR 理論與應用 II Marketing/Advertising Communication Applications Metaverse and what not 個案研究成果發表
46/6繳交個案研究成果書面報告  

課程教材

課程教材
  1. Dozio, N., Marcolin, F., Scurati, G. W., Ulrich, L., Nonis, F., Vezzetti, E., Marsocci, G., Rosa, A. L., & Ferrise, F. (2022). A design methodology for affective Virtual Reality. International Journal of Human-Computer Studies, 162, 102791.
  2. Egliston, B. & Carter, M. (2021). Critical questions for Facebook’s virtual reality: data, power and the metaverse. Internet Policy Review, 10(4). https://doi.org/ 10.14763/2021.4.1610
  3. Gadalla, E., Keeling, K., & Abosag, I. (2013). Metaverse-retail service quality: A future framework for retail service quality in the 3D internet. Journal of Marketing Management, 29(13-14), 1493-1517. https://doi.org/10.1080/0267257X.2013.835742
  4. Kim, J. (2021) Advertising in the Metaverse: Research agenda. Journal of Interactive Advertising, 21(3), 141-144. DOI: 10.1080/15252019.2021.2001273
  5. Koo, H. (2021). Training in lung cancer surgery through the metaverse, including extended reality, in the smart operating room of Seoul National University Bundang Hospital, Korea. Journal of Educational Evaluation for Health Professions, 18, 33. https://doi.org/10.3352/jeehp.2021.18.33
  6. Lee, J. & Kwon, K. H. (2022). The future value and direction of cosmetics in the era of metaverse. Journal of Cosmetic Dermatology, doi:10.1111/jocd.14794
  7. Nevelsteen, K. J. L. (2018). Virtual world, defined from a technological perspective and applied to video games, mixed reality, and the Metaverse. Computer Animation Virtual Worlds, 29, e1752. https://doi.org/10.1002/cav.1752
  8. Rospigliosi, P. (2022) Metaverse or Simulacra? Roblox, Minecraft, Meta and the turn to virtual reality for education, socialisation and work. Interactive Learning Environments, 30(1), 1-3. DOI: 10.1080/10494820.2022.2022899
  9. Schiopu, A. F., Hornoiu, R. I., Padurean, M. A., & Nica, A-M. (2021). Virus tinged? Exploring the facets of virtual reality use in tourism as a result of the COVID-19 pandemic. Telematics and Informatics, 60(2021) 101575.
  10. Shen, B., Tan, W., Guo, J., Zhao, L., Qin, P. (2021). How to promote user purchase in Metaverse? A systematic literature review on consumer behavior research and virtual commerce application design. Applied Sciences, 11, 11087. https://doi.org/10.3390/app112311087
  11. Balmer, R. E., Levin, S. L. & Schmidt, S. (2020). Artificial Intelligence Applications in Telecommunications and other network industries, Telecommunications Policy, 44(6), 1-13.
  12. Chan, M. (2015). Virtual Reality: Representations in Contemporary Media. New York, NY: Bloomsbury.
  13. Davenport, T., Guha, A., Grewal, D. & Bressgott, T. (2020). How artificial intelligence will change the future of marketing. Journal of the Academy of Marketing Science, 48, 24–42.
  14. Dieck, M. & Jung, T. (2019). Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Cham, Switzerland: Springer.
  15. Gunkel, D. J. (2020). An Introduction to Communication and Artificial Intelligence. Polity Press: Cambridge.
  16. Guzman, A. L. & Lewis, S. C. (2020). Artificial intelligence and communication: A Human– Machine Communication research agenda. New Media & Society, 22(1), 70-86.
  17. Marconi, F. (2020). Newsmakers: Artificial Intelligence and the Future of Journalism. New York, NY: Columbia University Press.
  18. Mohammad Abdul, M. (Ed.) (2020). Towards Cognitive IoT Networks. Switzerland AG: Springer.
  19. Parisi, T. (2016). Learning Virtual Reality-Developing Immersive Experiences and Applications for Desktop, Web, and Mobile. Sebastopol. CA: O’Reilly Media.
  20. Steinicke, F. (2016). Being Really Virtual-Immersive Natives and the Future of Virtual Reality. Cham, Switzerland: Springer International Publishing.

選課須知Notice of Course Registration

1.修課方式比照一般課程，必須通過課堂之作業、測驗、討論、實驗、實習或成果發表等教學活動規定，經授課教師認證通過。

2.學生修習專業領域小組開設之微學分課程累積每滿9小時核計0.5學分，不足9小時者不予採計學分。

3.學生需於大四上學期開學前提出學分登錄申請。

4.前款所登錄之學分是否採計為畢業學分，由學生就讀學系決定。

5.完成選課後，若人數超過上限，所有報名者進行亂數抽選 (並非先搶先贏)。

1.Regulations for assessment of Short Courses are the same as for the regular courses. Registered students have to pass class homework, test, discussion, lab, practice or achievement publishing, by following the notification and receiving the approval by the class teacher.

2.Student in this short course will receive 0.5 credit for every 9 hours completed; no credit will be given for a study period less than 9 hours.

3.Students in class have to conduct Credential Login Application at Year 4, semester 1 to record the credits, as required of by NCTU.

4.Whether the credit obtained from the course is applicable to graduation requirement is dependent on the decision of the student’s department.

5.After registration and if the total registered student number exceeds the approved one, there will be a random draw to select students who have signed up; it is not  by first come first served basis.